Buying Advice · Updated August 2026

Health Insurance Buying Tips: A Broker’s Checklist

Most people buying private health insurance compare the premium and little else. The premium is the least interesting number on the quote. What decides whether a policy serves you well is the underwriting, the hospital list, the outpatient allowance, the cancer and mental health wording and the excess structure. This is the checklist we actually work through before recommending a policy to a client, in the order we check it.

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Written by Patrick Baxter, Founder & Health Insurance Broker
Fact-checked by Sadie Sansford, Business Development Director
Updated August 2026
9 min read
10
Checks Before You Buy
1st
Underwriting, Not Premium
2026
Guide Updated
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Underwriting First

How your medical history is handled matters more than any benefit. Get this wrong and the rest is decoration.

Hospital List Second

A policy that cannot treat you at a hospital you would actually use is mispriced at any premium.

Wording Beats Marketing

Cancer and mental health cover live in the policy wording, not the brochure. Read the limits.

Think Past Year One

Renewal pricing and switching rules decide what this policy costs you over a decade, not just this year.

Underwriting Hospital List Outpatient Excess Cancer & Mental Health Therapies & Extras Claims & Renewals FAQs

Underwriting: How Your Medical History Is Handled

Start here, because underwriting decides what the policy will actually pay for in your specific case. Under moratorium underwriting, conditions from a recent look-back period are excluded, with cover potentially returning after a trouble-free spell on the policy. Under full medical underwriting, you declare your history and the insurer confirms exclusions in writing before you buy, which trades a longer application for certainty.

If you already hold cover and are switching, a third route matters: continued underwriting, sometimes called CPME. Where the new insurer accepts the switch on continued terms, much of your existing underwriting position can carry across rather than resetting. Acceptance is the new insurer’s decision, made case by case, so never cancel existing cover before the replacement terms are confirmed in writing.

Why the order matters: a cheap quote on terms that exclude the condition you care about is not a saving. Our guides to moratorium vs full medical underwriting and pre-existing conditions go deeper.

The Hospital List: Where You Can Actually Be Treated

Every policy comes with a hospital list, and lists range from restricted networks through standard lists to premium lists that include the expensive central London facilities. A broader list generally costs more; a restricted network can reduce the premium in exchange for less choice about where treatment happens.

The practical test is simple: look up which hospitals near your home and work are on the list, and whether you would be content being treated there. Insurers also structure referrals differently. Some use open referrals, where your GP names the specialty and the insurer offers a choice of eligible specialists; that is a claims-management arrangement, not a way of skipping the referral itself, and it is worth understanding before you claim rather than during.

Paying for a London-grade list you would never travel to use is one of the most common quiet overspends we see on existing policies, and one of the first places we look when a client asks us to review what they are paying.

Outpatient Cover: The Allowance That Gets Used First

Outpatient cover funds the front end of most health problems: specialist consultations, diagnostic tests and scans before any hospital admission. Insurers structure it differently, from no outpatient cover, through capped allowances at various levels, up to full outpatient options, and some place diagnostics in different benefit pots from consultations.

Sizing it is a genuine decision. Too little and a single investigation involving two consultations and a scan can exhaust the allowance; more than you would use is premium spent on nothing. Think about how you would want a new symptom investigated, then check how the specific plan counts consultations, tests and scans against its limits. Our outpatient cover guide works through the sizing question properly.

Excess: The Lever That Cuts Premium, Used Carefully

The excess is what you pay towards a claim before the insurer pays the rest, and choosing a higher excess is one of the cleanest ways to reduce a premium. It suits people who want protection against major treatment costs and are comfortable funding small ones themselves.

But a higher excess is not automatically better, and insurers apply excesses differently: how often it is charged and what it applies to varies by provider and product, with some applying it once per policy year and others per claim. On a family policy, check whether it applies per person. The right excess depends on how you would feel paying it in a year with two or three separate claims, not just on the premium saving in a claim-free year.

Cancer and Mental Health: Read the Wording, Not the Headline

Cancer cover is where policies differ most at the moment you least want surprises. Inspect the actual treatment wording: what is covered from diagnosis, how drug therapies are handled, whether follow-up and monitoring are included, and what limits or time conditions apply. Providers structure this differently enough that two policies with the same headline premium can behave very differently through a cancer claim.

Mental health cover deserves the same scrutiny. Check whether it is included at all or is an option, how inpatient and outpatient mental health are treated, and what session or day limits apply. Some insurers operate named assessment pathways for defined mental health concerns, but specialist treatment normally follows an appropriate referral pathway, so understand your insurer’s process rather than assuming. Our mental health insurance guide compares how the main insurers approach it.

Therapies, Dental and Optical

Therapies cover, physiotherapy, osteopathy, chiropractic and similar, is either part of outpatient benefits or a separate option depending on the insurer, usually with session limits. If you have a back, joint or sports-injury history, this is a benefit you will probably use, so check how many sessions the plan funds and how it counts them.

Routine dental and optical sit outside core medical insurance. Where offered, they are optional bolt-ons with annual caps, and for many people a separate health cash plan handles routine dental and optical spending more naturally than insurance options do. Decide whether you want these costs covered at all before paying for options you may not use.

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Claims Pathway, Renewals and Switching Safely

Before buying, understand how a claim would actually run on the plan: the referral your insurer expects, authorisation before treatment, using an eligible consultant and hospital from your list, paying your excess, and how outpatient limits are drawn down. A policy you do not know how to use is worth less than it costs. Our claims guide walks the process step by step.

Then think beyond year one. Premiums change at renewal with age, medical inflation and each insurer’s own pricing approach, and insurers handle claims history differently, from no claims discounts to engagement-based models. A policy that is cheapest today is not automatically the policy that treats you best over ten years, which is why we tell clients to read our renewals guide before their first renewal letter arrives, not after.

If you are replacing existing cover, the switching rules are where money is genuinely lost. Do not cancel the old policy before the new terms are agreed in writing; your claims and medical history since taking out the old policy matter to the new insurer; and continued underwriting, where accepted, can preserve aspects of your existing position. The cheapest premium is a bad deal if your underwriting position worsens on the way to it. Our switching guide covers the safe sequence.

Finally, the least glamorous tip on the list: read the policy wording before you commit. Exclusions, benefit limits, outpatient caps, cancer and mental health terms, the hospital list, the excess and the referral rules all live there. Ten minutes with the document beats any summary, including ours.

Common Questions

Underwriting. How the policy treats your medical history decides what it will actually pay for in your case. Benefits, hospital lists and price all matter, but they come after the underwriting position is right.

Not on price alone. Quotes differ because the products differ: hospital lists, outpatient allowances, excess structures and cover wording all move the premium. A cheaper quote that cannot treat you locally, or that excludes what you care about, costs more in the end.

Often, yes, if you are comfortable funding smaller costs yourself and mainly want protection against major treatment. Check how the excess applies on the specific product, including how often it is charged and whether it applies per person on family cover, before assuming the saving is worth it.

Not everyone does. Full outpatient cover buys certainty at the diagnostic stage, but a sensibly sized capped allowance suits many budgets. Think about how a new symptom would be investigated, consultations, tests, scans, and size the allowance against that rather than defaulting to the maximum.

Policies come with a cooling-off period in which you can cancel, and the details sit in the policy documents. The better plan is to get the structure right before buying, which is exactly what this checklist and a good broker are for.

A specialist broker compares across insurers, matches underwriting to your history and helps at claim time, and using one does not typically increase your premium. Buying direct works too if you know exactly what you need. Our guide to brokers vs going direct lays out the differences honestly.

Still have questions? Talk to an adviser — it’s free.

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Patrick Baxter, Managing Director and Founder of My Health Protected
About the Author

Patrick Baxter

Patrick Baxter is the founder of My Health Protected, an FCA-authorised independent health insurance broker based in London. He has helped individuals, families and businesses compare UK health insurance providers including Bupa, AXA, Aviva, Vitality, WPA and The Exeter. Benefit structures, limits and underwriting terms vary by insurer and product; check the current policy documents before buying.

Browse all health insurance guides or get in touch for free, independent advice. LinkedIn →

We provide unbiased, independent comparisons of UK health insurance providers. For personalised advice, get in touch — our advice is free and we’re FCA-authorised.

Disclaimer

This article is for information only. It does not constitute financial advice. Policy features, pricing, hospital lists and underwriting terms can change. Always check the latest policy documents before buying. For personalised advice, contact us directly.

Regulatory Information

My Health Protected is registered in England and Wales and is authorised and regulated by the Financial Conduct Authority under FCA number: 785132. Our registered office is located at 79a High Street, Wimbledon, London, SW19 5EG.

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