FCA Authorised No Broker Fees

Independent UK Health Insurance Broker Based in London

We compare the market to give you clear, honest advice at no cost. We work with Bupa, AXA Health, Aviva, Vitality, WPA and more, helping individuals, families and businesses avoid overpaying or ending up with the wrong cover.

Our team brings over 20 years of combined industry experience, helping clients make confident decisions based on how insurers actually operate in practice.

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No obligation. Recommendations depend on your medical profile and insurer terms.

98%
Client Retention (Last 12 Months)
20+yr
Industry Experience
30%+
Average Savings
Whole of
Market Access

Why Use a Health Insurance Broker?

FCA-authorised & regulated

We are proud to be authorised by the Financial Conduct Authority. This means you get independent advice you can actually rely on.

Whole-of-market Access

We compare the big names. We aren't tied to just one panel of insurers.

London-based, UK-wide

Based in Putney, London, we support clients locally and across the UK. Whether you are in London, England, Scotland or Wales, we are here to help.

Consumer Duty Focus

We follow strict rules to ensure our insurance services put your needs first.

Clear recommendations, explained in plain English, with no obligation to proceed.

5.0 · reviews

Recognised for Independent Advice

My Health Protected finalist for Best Individual Health Insurance Advice Firm at the UK Health & Protection Awards 2026

Finalist — Best Individual Health Insurance Advice Firm, UK Health & Protection Awards 2026.

Bupa private health insurance provider UK AXA Health private medical insurance UK Aviva health insurance plans UK Vitality health insurance with rewards programme The Exeter private health insurance friendly society WPA health insurance not-for-profit provider UK Freedom Health Insurance affordable private medical cover UK General and Medical health insurance provider UK

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What Does a Health Insurance Broker Actually Do?

We Compare the Whole Market for You

Instead of going to each insurer individually, we do the legwork. We compare policies from Bupa, AXA Health, Aviva, Vitality, WPA, The Exeter and others, matching cover to your medical history, budget and priorities.

We Translate the Jargon

Health insurance is full of terms like moratorium underwriting, continued personal medical exclusions and outpatient sub-limits. We explain what matters in plain English so you can make a confident decision.

We Stay With You After You Buy

Our job does not end when the policy starts. We help with claims, negotiate at renewal and review your cover each year to make sure it still fits. You get a named adviser you can call, not a generic helpline.

Private Health Insurance Explained

Choosing private medical insurance is rarely about price alone. The right cover depends on how each insurer handles underwriting and your medical history, what is and is not included, and how claims are dealt with when you need them. Below we explain the essentials — from underwriting and pre-existing conditions to costs, switching, family and business cover. For a fuller overview, see our private health insurance guide.

We Don't Just Look at the Monthly Cost

We look at what you get for your money. For example, some insurance companies are better for mental health support, while others offer better rewards for staying active. By looking at your medical history, we can match you to a provider whose strengths line up with what you are most likely to claim for.

The Importance of Underwriting and Your Medical History

One of the most important parts of any health insurance policy is the underwriting. This is how the insurer decides what they will and won't cover based on your health. If you have pre-existing conditions, you might think you can't get cover. However, a good broker can find ways to protect you. We look at how different health insurance providers handle your medical history to see if we can get you a better deal.

Full Medical Underwriting vs Moratorium

Full Medical Underwriting: You give your full health details at the start date. This gives you a very clear picture of what is covered from day one. Moratorium Underwriting: You don't give details upfront, but the insurer won't cover certain medical conditions from your past for a set time (usually two years). If you have had medical treatment recently, it is vital to speak to medical insurance brokers. We can explain how your past health conditions could affect your current policy so you don't have any nasty surprises when you try to make a claim.

What Does Private Medical Insurance Actually Cover?

Most people take out PMI because they are worried about NHS waiting times. While the public health service is great, being able to skip the queue for a referral or a scan is a huge benefit. A standard plan usually includes: inpatient care in private hospitals, outpatient cover for specialist visits and diagnostic tests, physiotherapy, mental health cover, cancer cover including the latest drugs that might not be on the NHS yet, and GP appointments including digital gp appointments you can book on your phone 24/7.

Business Health Insurance for Small Business Owners

For most small businesses, the main reason to add a business health insurance plan is that it reduces sickness absence and helps staff get back to work faster after treatment. We work with employers to match cover (from digital GP through to mental health support) to your team size, age profile and budget, without paying for modules you will not use.

Switching Your Plan Without Losing Protection

Many people stick with their current policy for years because they are afraid of losing cover for a past illness. However, the health insurance market is very competitive. When we help you switch, we look at "Continued Personal Medical Exclusions." This is a way to move to a new policy while keeping your existing protections. Our team manages the whole move and ensures your new start date matches perfectly with your old plan ending.

Choosing based on price alone is one of the most common mistakes we see. Two policies at the same price can differ significantly in how they handle claims, what they exclude and how they treat you at renewal. That is where independent advice makes the difference.

Not sure if any of these apply? A 10-minute call costs nothing and commits you to nothing.

Meet the Team

Our FCA-authorised brokers work across the major UK health insurance providers day in, day out. Practical, plain-English advice. No jargon, no sales pressure.

Patrick Baxter, Managing Director and Founder of My Health Protected in London

Patrick Baxter

Managing Director & Founder

Patrick has led My Health Protected for over 10 years. With six years previously at AXA, he brings over 15 years of UK PMI experience. He focuses on giving each client clear, independent advice grounded in how insurers actually handle claims and renewals.

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Louis Nichols, Lead Health Insurance Broker at My Health Protected in London

Louis Nichols

Lead Broker

Louis leads the broking team and looks after a large book of individual and family clients year on year. His focus is matching cover to medical history and explaining the trade-offs between insurers in plain English.

LinkedIn →
Sadie Sansford, Business Development Director at My Health Protected in London

Sadie Sansford

Business Development Director

Sadie has been with us for over seven years and leads our business-development work. She focuses on SME and corporate schemes, helping employers compare insurers on cover, claims handling and renewal experience.

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Riley Walia, Senior Health Insurance Broker at My Health Protected

Riley Walia

Senior Broker

Riley helps clients find the right cover with simple, clear advice. With a background in Business Economics, he is excellent at matching Medical Plans to people's needs.

LinkedIn →
Sarah, Customer Care at My Health Protected

Sarah

Customer Care

Providing friendly support for appointments, enquiries and day-to-day client assistance.

Rudy, office dog and Chief Barketing Officer at My Health Protected

Rudy

Chief Barketing Officer

Rudy keeps spirits high in the office. Her duties include tail wags, walk breaks, and providing "unsolicited feedback" during video calls. Every plan gets Rudy's "bark of approval."

LinkedIn →

Like what you see? Speak to one of our advisers today.

Call 0203 859 1822
5.0
5.0 from reviews on Google

What Our Clients Say

Real feedback from real people we've helped find the right health cover.

LH
Liz Hawthorne
I was really pleased with the advice and assistance given. A terrific balance of professionalism, efficiency and friendliness from both Riley and Patrick. I would definitely recommend them.
Posted on Google
LL
lua leggett
I dealt with Louis who was excellent in his customer service and a thorough grasp of the market and his product solution. Happy to recommend.
Posted on Google
WG
William Greig
So pleased with the service we received on switching our health insurance. Riley was very helpful and knowledgeable on the services he could provide. We would definitely recommend.
Posted on Google
MJ
Manu Joshi
Really impressed with the service from My Health Protected. Patrick Baxter was brilliant throughout, knowledgeable, patient and focused on getting me the best plan for my needs. No pressure, no upselling, just clear advice and a great result.
Posted on Google
AT
Allegra Taylor
Happy to recommend My Health Protected. From my first conversation with Louis he has been efficient, friendly and knowledgeable. He has made the transition to my new policy as seamless as possible and given me good advice. Thank you.
Posted on Google
AK
A KJ
Had a great experience with the team. Riley was very helpful in discussing options available and how different insurers view pre existing conditions. Highly recommend.
Posted on Google
RH
Richard Hough
Patrick was very helpful in navigating me through the various options when transferring out of a work-based private health scheme into a personal policy. He was responsive, knowledgeable and impartial.
Posted on Google
CY
Chelsea Yuen
Louis was brilliant to deal with. He was really informative and helped us make the correct decision.
Posted on Google
JR
Jane Ravenscroft
Great help and communication from Riley. He helped me change provider whilst keeping my husband with our previous provider. All gone smoothly.
Posted on Google
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How Much Does Private Health Insurance
Cost in the UK?

Most people are surprised. Here are realistic broker prices — not the inflated direct-to-insurer rates.

Typical UK private health insurance costs

These examples show typical broker price ranges for mid-level cover from major UK insurers.

Individual
Single Professional
Age 30–35 · Non-smoker · Mid-level cover · London (Putney & surrounding areas)
From £55£85
per month
✓ Most popular profile
Individual
Single Professional
Age 45–50 · Non-smoker · Mid-level cover · Outside London
From £90£130
per month
✓ Often lower than expected
Couple
Two Adults
Both 40s · Non-smokers · Mid-level cover · Any region
From £130£190
per month
✓ Discount vs two singles
Family
2 Adults + 2 Children
Adults 35–45 · Non-smokers · Mid-level cover · Any region
From £185£260
per month
✓ Children often low cost
Prices shown are typical broker estimates for mid-level cover from leading UK insurers including Bupa, AXA Health, Aviva and Vitality. Your exact premium will depend on factors such as age, location, medical history and level of cover. Want a more detailed breakdown? See our average cost of health insurance guide.

Get an exact quote for your age, region and cover level — in one free call.

How Our Health Insurance Broker Process Works

Whether you are new to private health insurance or reviewing an existing policy, our structured advice process ensures you have the right cover at a competitive price.

01

Understand Your Current health insurance Cover

We review your existing plan in detail—the bits you like and the bits you don't.

02

Review Your Medical History

We assess your health records to see which options are safe for you to move to.

03

Compare Suitable Insurers

We look at Bupa, AXA Health, Aviva, Vitality, and more to find a match.

04

Present Side-by-Side Options

We give you clear, honest recommendations in plain English.

05

Support Beyond the Switch

We manage your policy all year. If you need to claim or when your renewal comes up, we are there to help.

Ready to start? The first call is free and takes about 10 minutes.

Common Questions About Using a Health Insurance Broker

What is private health insurance?

Private health insurance pays for private medical treatment so you are not reliant on NHS waiting lists. It covers things like specialist consultations, diagnostic tests, surgery and hospital stays. You choose the level of cover and which conditions and treatments are included.

What does private health insurance cover?

Most policies cover inpatient treatment, outpatient consultations and diagnostics, and mental health support. Some also include private GP access, physiotherapy and cancer care. What is included varies significantly by insurer and policy level. An independent broker can explain the key differences in plain English.

Does private health insurance cover pre-existing conditions?

Generally, private health insurance covers new conditions that arise after the policy starts. Pre-existing conditions are typically excluded unless the insurer offers medical history disregarded (MHD) underwriting, which some do. An independent broker can advise which insurers and underwriting options give you the best chance of meaningful cover.

How much does private health insurance cost in the UK?

Costs vary depending on your age, location, the level of cover you choose and whether you smoke. As a rough guide, individuals in their 30s typically pay from £55-£85 per month for mid-level cover through a broker. Families and older applicants pay more. Independent broker advice is free and provides an accurate comparison for your specific circumstances.

Is it worth switching health insurance?

It depends on your circumstances. If your renewal has increased significantly, or if your cover no longer matches your needs, switching can save money and improve your protection. However, switching is not always the right answer. A structured independent review gives you clarity either way.

Will I lose cover if I switch health insurance provider?

Not necessarily. Many insurers offer continued medical history or medical history disregarded terms when switching. However, this is not automatic and depends on the insurer and your medical history. Switching without proper advice can result in restrictions on cover, which is why independent guidance matters.

Can I switch health insurance after making a claim?

Yes, you can switch at any time, including after a claim. However, the condition you claimed for may be treated differently by a new insurer depending on the underwriting method. An independent broker will assess this before recommending any move.

What happens to my health insurance when company cover ends?

When you leave an employer, your group health insurance typically ends. You may be offered a group leaver policy or you can arrange individual cover. Acting before your employer scheme ends protects your medical history and avoids gaps in cover.

Do you charge for health insurance advice?

No. The advice and comparison service is completely free. The broker is paid by the insurer, not by you, and the premium you pay is the same whether you come through a broker or go directly to the insurer.

Is mental health cover included?

Most plans now offer mental health cover as a standard part of the plan or as an optional extra. The level of support varies by insurer, so it is worth comparing what is included.

Why does your location in the UK matter?

Insurers look at the cost of private hospitals in your area when setting premiums. A plan in London often costs more than one in Wales because hospital costs are higher in the capital. As insurance specialists, we check which insurers have the best hospital networks for your postcode.

How does making a claim work?

If you have a new medical condition, we guide you through the claims process. We help you understand the referral, pre-authorisation, and the difference between chronic and acute conditions. Having a professional to call when a claim is confusing is a major benefit of using a broker.

How much does a health insurance broker cost?

Nothing. Our advice is completely free. The insurer pays us a commission when you take out a policy, and the premium you pay is the same whether you use a broker or go direct. There is no hidden fee or markup.

Do I need a health insurance broker or can I go direct?

You can go direct, but you will only see that one insurer's options. A broker vs going direct comparison usually favours using a broker because we compare the whole market, explain the differences in plain English and manage your policy year after year at no extra cost.

Still have questions? Talk to an adviser — it's free.

Call 0203 859 1822

Family Health Insurance Plans

A family health insurance plan is often better value than separate policies. Most insurers offer discounts when you add a partner or children. We compare options across Bupa, AXA, Aviva, Vitality and others to find the right balance of cover and cost for your household. From faster diagnosis to specialist treatment and mental health support where included, we help you choose a plan that fits.

Comparing the Top UK Health Insurance Providers: We compare Bupa, AXA Health, Aviva, Vitality, WPA and The Exeter to find the right cover for your needs. Each insurer differs in how they handle claims, underwriting and long-term value, and as an independent broker we help you understand which is the best fit.

Call 0203 859 1822

Ready for Your Free Review?

Whether you are in London, Scotland, or Wales, we are here to help. Based at our Putney office, we support clients across the UK.

0203 859 1822
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