For a concrete starting point, Bupa publishes UK examples of £44.90 a month for an under-50 non-smoker, £102.40 for over 60s and £172.57 for over 70s. These are Bupa illustrations for the specified cover below, not a UK market average or a personal quote.
The amount you pay depends on your age, postcode, hospital access, benefits, excess and underwriting. Compare the cost of the same cover before deciding that one insurer is cheaper.
| Bupa age label | Non-smoker | Smoker |
|---|---|---|
| Under 30 | £25.18 | £29.73 |
| Under 40 | £31.15 | £36.34 |
| Under 50 | £44.90 | £52.38 |
| Over 50 | £66.97 | £78.13 |
| Over 60 | £102.40 | £119.47 |
| Over 70 | £172.57 | £201.33 |
Source: Bupa’s official cost guide. Bupa labels the figures May 2026 on a page updated 3 July 2026; checked by MHP on 15 September 2026. The age labels are Bupa’s own categories, not separate decade bands.
Quote basis: one person; Comprehensive cover with £500 annual outpatient allowance, £500 policy excess, Extended Choice hospital access and full cancer cover. The source does not specify a single postcode or underwriting basis for this UK table. Its prices are approximate and may differ from a quote today.
How much does health insurance cost for couples and families?
The examples above price one person. What you pay also depends on who you cover, so compare like for like before assuming a household costs a simple multiple of a single premium.
| Who needs cover? | Comparison to request | Check before choosing |
|---|---|---|
| One person | Quotes for the same benefits and hospital access | Excess basis, exclusions and outpatient limits |
| A couple | One joint policy and two individual policies | Each person’s benefits, medical history and renewal terms |
| A family | One family arrangement and suitable separate arrangements | Children’s eligibility, each member’s benefits and any child-pricing rules |
A family-of-four premium cannot be calculated reliably by multiplying a single-person illustration by four. Products differ in how they treat households: on the AXA Health Plan, for example, family members can have different cover options and excesses. Compare the benefit levels each person would actually receive alongside the household total, and see our guide to how family health insurance is priced for the detailed buying decision.














