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About My Health Protected

We are an independent, FCA-authorised health insurance brokerage based in Putney, London. Founded in 2016 by Patrick Baxter, we help individuals, families and businesses across the UK choose and manage private medical insurance.

You deal with a named adviser from the first call onwards. Our advice is free to you, and we are not tied to any insurer.

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No obligation. Recommendations depend on your medical profile and insurer terms.

How My Health Protected Started

My Health Protected was set up in 2016 by Patrick Baxter. Before that, Patrick spent six years at AXA Health, and he now has around 16 years’ experience in UK private medical insurance. Working inside an insurer showed him how much depends on the detail: how a policy is underwritten, how a claim is assessed and how a renewal is priced. Those are the things clients rarely see until they need to.

The firm was built to sit on the client’s side of that process. We are not tied to any insurer, and we compare cover from Bupa, AXA Health, Aviva, Vitality, WPA, The Exeter and others. Our advice is free to you. If you take out a policy through us, the insurer pays us a commission; we do not add a separate broker fee.

Over the past ten years the business has grown into a small specialist team. Sadie Sansford joined more than seven years ago and leads our work with employers and SME schemes. Louis Nichols leads the broking team, Riley Walia advises as a senior broker, and Sarah looks after appointments and day-to-day client care. We are based at Putney Business Centre in south-west London and support clients across the UK.

Most of our work is with individuals and families, alongside businesses that want a private medical insurance scheme for their staff. We also advise on income protection and life insurance. What has not changed since 2016 is the model: a named adviser, comparison across leading UK health insurers, and a relationship that continues through claims and renewals rather than ending when the policy starts.

Independent health insurance broker helping clients compare private medical insurance options

Who Will Look After You

Our team are specialists in private health insurance. We combine deep market knowledge with a friendly, human approach to help you find the right cover.

Patrick Baxter, Managing Director and Founder of My Health Protected, independent UK health insurance broker

Patrick Baxter

Managing Director & Founder

Patrick founded My Health Protected in 2016. With six years previously at AXA Health, he brings around 16 years of UK private medical insurance experience. He leads the team's advice process and ensures every client receives clear, independent guidance.

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Louis Nichols, Lead Health Insurance Broker at My Health Protected in London

Louis Nichols

Lead Broker

Louis is known for building lasting client relationships. He helps individuals and families work through the differences between insurers and find cover that fits their situation.

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Sadie Sansford, Business Development Director at My Health Protected in London

Sadie Sansford

Business Development Director

Sadie has been with us for over seven years, building strong relationships with clients and helping them find the right healthcare solutions.

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Riley Walia, Senior Health Insurance Broker at My Health Protected

Riley Walia

Senior Broker

Riley helps clients find the right cover with clear, straightforward advice. With a background in business economics, he is skilled at matching plans to individual needs.

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Sarah, Customer Care at My Health Protected

Sarah

Customer Care

Providing friendly support for appointments, enquiries and day-to-day client assistance.

Rudy, office dog and Chief Barketing Officer at My Health Protected

Rudy

Chief Barketing Officer

Rudy keeps spirits high in the office. Her duties include tail wags, walk breaks, and providing "unsolicited feedback" during video calls. Every plan gets Rudy's "bark of approval."

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Independent Evidence of the Advice

Three Google reviews that describe working with the advisers you have just met. Rated 5.0 from reviews on Google.

Patrick was very helpful in navigating me through the various options when transferring out of a work-based private health scheme into a personal policy. He was responsive, knowledgeable and impartial.

Happy to recommend My Health Protected. From my first conversation with Louis he has been efficient, friendly and knowledgeable. He has made the transition to my new policy as seamless as possible and given me good advice. Thank you.

Allegra Taylor about Louis

Great help and communication from Riley. He helped me change provider whilst keeping my husband with our previous provider. All gone smoothly.

Jane Ravenscroft about Riley

Four Principles We Work To

  1. Independent recommendations

    We are not tied to any insurer. We look beyond the headline price and compare how insurers differ on claims handling, underwriting, hospital access, mental health cover and long-term value, then recommend the option that fits your circumstances.

  2. Explain the trade-offs

    There is rarely one insurer that is best for everyone. Some are stronger on outpatient diagnostics, others on mental health support or hospital lists, and the way underwriting is applied can decide whether a claim is paid. We set out what is and is not covered, including exclusions and how your medical history affects your options, before you commit.

  3. Long-term support

    The relationship does not end when the policy starts. We review your cover before each renewal, help if a claim becomes difficult, and adjust the policy as your circumstances change, at no extra cost to you.

  4. Stay put when it is better

    Moving insurer is not automatically the right answer. Where your medical history, an ongoing claim or the terms of your existing cover make staying with your current provider the better option, we will say so. When switching does make sense, we manage the move so that your new policy starts as the old one ends.

One of the most common mistakes is choosing a policy based on price alone. In reality, the biggest differences between insurers are often how claims are handled, how consultants are covered and how underwriting is applied. This is where independent advice makes a meaningful difference.

Check Us for Yourself

Regulation
My Health Protected Limited is authorised and regulated by the Financial Conduct Authority. FCA number 785132. View our entry on the FCA register.
Company
Registered in England and Wales. Registered office: 79a High Street, Wimbledon Village, London SW19 5EG.
Office
Putney Business Centre, 70 Upper Richmond Road, London SW15 2RP. Advising clients across the UK since 2016.
Recognition
Finalist, Best Individual Health Insurance Advice Firm, UK Health & Protection Awards 2026. COVER Excellence Awards finalist 2025.
My Health Protected finalist for Best Individual Health Insurance Advice Firm at the UK Health & Protection Awards 2026

Finalist — Best Individual Health Insurance Advice Firm, UK Health & Protection Awards 2026.

Ready for Your Free Review?

If you are unsure whether your current cover is right, we can give you a clear answer in one short call. No obligation, no pressure, no cost.

0203 859 1822

Recommendations depend on your medical profile and insurer terms.

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