WPA says it is the UK’s only Which? Recommended Provider for private medical insurance in 2026, with a customer satisfaction score of 86%. Its announcement, published on 17 July 2026, highlights customer service rather than new policy benefits. The rating can help inform your shortlist, but it does not establish which health insurance policy suits your needs.
What WPA reported
WPA reported a score of 86%, compared with an average of 77% among competitors in the assessment. It said the recognition marked a return to the Recommended Provider title it held in 2023 and 2024.
In a statement included in WPA’s announcement, Which? Money senior journalist Matthew Jenkin said WPA topped its private health insurance customer satisfaction table. He highlighted customers’ praise for how easy it was to contact the insurer and how quickly it replied.
The announcement does not provide the survey sample size, fieldwork dates or full assessment criteria, so these figures offer a limited picture of the underlying research.
What this means for you
The useful distinction is between customer satisfaction and the cover a policy provides. Ease of contact and prompt replies may help inform your shortlist, but the recognition does not announce new benefits or show that WPA offers the most suitable cover for every applicant.
When comparing quotes, check the written benefits, exclusions, excess—the amount you pay towards eligible claims—and hospital access against your priorities. If you use an adviser, ask which restrictions in the proposed policy could affect the care you want covered. Those details matter separately from the insurer’s service rating.
Our WPA health insurance review provides further context for comparing its cover.